We are all aware of search engine’s like google but most of the time, people are confused between search engines and web browsers. For example, they mislead between Google and Chrome. They think Google and Chrome both are search engines or web browsers. But it is not correct. Google is a search engine, while Chrome is a web browser.
For quick reference, Google, Yahoo, and Bing are popular search engines.
Do we optimize search engines in SEO?
No, We Use SEO techniques to improve ranking of our website in such a way that whenever user try to search some product which are related to your website it will display your site SERP (Search Engine Results Page) at very first link if the SEO is Optimized.
What is Search Engine?
A search Engine is a software system designed to search out the information from world wide wed according to the user’s query.
Importance of Search Engine.
Suppose if I want information regarding some product price and we don’t have search engine then I would have to remember whole URL of website where the products exist also I would have to remember which website contains what information that sounds crazy isn’t it? But Thanks to SE we can just type keywords to search information.
What is SEO?
Search Engine Optimization is Used to improve ranking of websites / Web app. By following SEO techniques your site gets ranked by WEB crawlers (Bots). The web crawlers are commonly referred to as the search engine spiders or bots.
To Complete any tasks there are two ways, One which is good practice and another which is considered to be bad practice. SEO also consists of 2 types of techniques, Good practice which is White Hat SEO and Bad Practices which is Black Hat SEO.
White Hat SEO
This is considered to be Ethical way of SEO also known as Organic SEO. White Hat SEO includes optimizing your website following the restrictions imposed by Search Engine. Following are few major concepts to consider under white hat SEO.
- Content Optimize
- Quality Content
- Relevant Internal Links
- Reduce Page load time.
Black Hat SEO
Black Hat SEO includes Unethical techniques which are disapproved by search engine.
Note: Using Black Hat SEO technique may blacklist your website, and will not be visible on SERP (Search Engine Result Page)
Types Of SEO
On-Page SEO refers to optimizing the parts of your website you control like Content, HTML, Title, URL etc. Optimization which is in our control is On-Page SEO. We use both techniques in On-page SEO white Hat & Black Hat.
- Optimized HTML file
- Content Optimization
- Keywork Rich Content
- Optimized URLs
- Image Optimization
- Technical SEO: Technical Aspects of Website (under developer observation)
- Website speed/Load time
- Structure of Website
- Redirect Pages
- Mobile Friendly
- Fixex of Duplicate content
Off-Page SEO focuses on the ranking that occur outside of your website like brand mentions and backlinks. We use both techniques in Off-page SEO white Hat & Black Hat.
- Domain Authority
- Social links
- Forum Submission etc.
Good Practice to Optimize website Performance.
SEO: Page structure optimization
- Stand out with a Favicon: favicons that are high-contrast and work with your brand are usually the way to go.
- Html programs should start with <!doctype html>.
- Script tags should be added before closing of body or html element as it prevents from taking much time to load you markup and style, also it is considered to be best practise nowadays.
- If it is singular tag e.g., it should be self-enclosed like this –
- Order of tags should be proper. Most of the time recently opened tag will be closed first.
Short Tail Keywords: Short Tail keywords is basically used for general query.
Long-Tail Keywords: Long Tail Keyword means more specific query.
Navigational Keywords: A keyword with fixed direction in query, Navigational keywords are used when user wants to find the specific brand, website or location.
Transactional Keywords: Transactional keywords are keywords that shows strong intent of user to buy or take action on a product or services.
Commercial Keyworks: Commercial keywords are keywords that shows user’s interest to search for specific products or services.
SEO-Social Media Optimization (SMO)
It deals with enhancing the website’s ranking, using interactive communities like facebook, twitter, blogs, forums and so on. When these communities have links to the created website it builds familiarity and trust about the website.
Backlinks are links on one website that, when clicked, take the user to another site. Backlinks are especially valuable for SEO because they contribute to the overall strength and value of the content. They also represent a “vote of confidence” from one site to another. In short, backlinks to your website are a signal to search engines that others are interested to know about the contents form your website.
Speed of the website:
While creating a website, attention is given on the design, content and as many visuals as possible. However, all but this can slow down the website and obstruct usability.
Mobile friendly (Responsive):
Website’s mobile friendliness has become a ranking factor for Google. Hence, it is very important to ensure that the created website is mobile friendly ‘for maximum’ exposure and to improve the websites ranking also writing your code for mobile first approach helps in completing task faster than usual.
What is Dwell Time & Bounce Rate of Website?
Dwell Time is the actual length of time that a visitor spends on a page before returning to the SERP. Bounce rate is calculated when someone visits a single page on your website and does nothing on the page before leaving. Both are used to analyze our website quality content.